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Tourism is one of the main income generator for the Singapore’s economy. Since China is the second largest tourist group to Singapore in the past 15 years which is due to the newly middle class and the appreciation of Chinese Yuan, this study attempts to explore the market potential by understanding Chinese tourist’s repeat visit intention. A sample of 192 Chinese tourists is collected at Singapore Chiang International Airport to study eight selected satisfaction attributes using systematic random sampling techniques. The mean scores indicate that all attributes are above the average. In addition, transportation and environment/safety are tied as the most satisfactory attribute. Further, a logistic regression model identifies which attributes lead the Chinese tourists’ likelihood to revisit Singapore. Three attributes entailing lodging, attraction and environment and safety, are significant. The managerial implications are also discussed.

China looks set to become the fourth largest outbound tourist generating country in the world by 2020 (World Tourism Organisation, 1997). Tourists from Mainland China are the second most important source of tourist arrivals in Singapore. A better understanding of the Chinese tourists’ needs and expectations will be helpful in positioning the country to attract them. The data collected at Singapore Changi International Airport are segmented to different groups under various demographic factors. This study shows that there exist motivational differences among gender, income, age as well as travel frequencies. The findings are useful to the marketers to establish their strategic plans in targeting at different groups of Chinese visitors.

This study aimed to examine the effects of macroeconomic and non-macroeconomic variables on Singapore hotel stock returns using hotel companies listed on the Singapore Stock Exchange (SGX). Data were obtained from the Singapore Department of Statistics, PULSES, and CEIC database. Regression procedures and residual tests were carried out using an econometric program, E-Views. The derived model which consisted of the significant macroeconomic variables and the unexpected non-macroeconomic variables was established. Results of stability and predictive power tests of the derived model inferred that the model was stable and reliable in explaining hotel stock returns and was also reliable for forecasting. Regression analyses indicated that changes in industrial production and money supply displayed positive relationships whilst exchange rates, inflation, short- and long-term interest rates showed negative relationships with Singapore hotel stock returns.

It is generally accepted that repeat visitation represents an attractive, cost-effective market segment for most destinations. Given such importance, an analytical model is proposed and tested. Our model prescribes a direct, causal relationship between pull motivations, travel satisfaction, intention of repeat visit, and repeat-visit behavior. Two hundred and two survey questionnaires are collected using a systematic sampling technique. Factor Analysis is employed to reduce 14 motivational attributes to five factors. The results of the logistic regression analysis reveal that the factor ‘local food and beverages’ and tourists’ overall satisfaction level are insignificant predictors of repeat visitation. However, the rest of the variables such as climate, attractions, and facilities are significant. Implications of the results for both researchers and practitioners are discussed.

This chapter introduces a conceptual framework which links consumers' demographic characteristics with their attitudes toward major shopping area attributes (the push/pull factors), as well as their motivations toward cross-border shopping. It is built on the extant literature of outshopping, cross-border shopping, and consumer switching behavior. It has been tested with data collected from 485 Hong Kong residents. A nonparametric approach will be used to analyze the data. Findings of this study show that “age” and “education” characteristics are good indicators for most of the macrofactors (shopping area attributes). As for microfactors (motivational factors), “age” and “gender” are the best indicators. Results of this study also confirm previous findings that demographic characteristics of consumers affect their cross-border shopping behavior. Low prices on products and good services are the most important pull-factor attracting cross-border shopping. It further reveals that a higher percentage of cross-border shoppers are from lower income families, having only secondary education level, and in the age category of 30–49. Implications for retailers, governments, and tourism-related institutions are discussed.

This study assesses the image of Singapore as a tourist destination, using a conceptual model that combines the concepts of the service quality framework and the likelihood of revisiting and recommendation. Four hundred and thirty-one tourists departing from Singapore Changi International Airport were interviewed using a structured questionnaire. Factor analysis was first used to reduce the 25 variables to 5 new variables. It was found that all new variables are significant in affecting the overall satisfaction levels regardless of whether they were Asian or non-Asian groups. In addition to these findings, it was also found that the overall satisfaction did lead to their likelihood of revisiting and recommendation to their relatives to visit Singapore.

Researcher defined health tourism as part of a tourist facility or destination to attract tourists by promoting its health-care services and facilities besides its regular tourist amenities. This study aims to find out how tourists perceive Singapore as a choice of destination for health-care treatment. Our findings reveal that “medical facilities” is the most important factor to consider when they seek for overseas treatment. While both the Asia and non-Asia groups of respondents perceive Singapore having good medical facilities, the Asia group considers “communication” as a problem they may encounter in Singapore whereas the non-Asia group is more concerned with “cost.” The implication of the results is also discussed.

Medical tourism has started to receive more attention from tourism marketers and researchers but wellness tourism remains relatively unfamiliar to most people. This concept of wellness tourism has bred a special niche of hotels – wellness hotels. Such hotels are specialized hotels which provide professional health know-how and health packages/services to their guests. This paper therefore seeks to conduct an exploratory study in wellness-hotel visitors by performing a market segmentation analysis. By identifying the different market segments existing in this industry, marketing strategies can be made more focused, further refined, and consequently, more effective. Based on the systematic random sample of size 184 and the 10 identified variables, the result of the cluster analysis reveals that there are three clusters, namely, independent, undemanding, and demanding guests. Managerial implications are also discussed.

Singapore is a cosmopolitan city. With the rapid globalisation of businesses and the government's call for Singapore companies to “go global”, to what extent are Singaporeans ready to take up foreign assignments? Location‐related factors have often been cited in the popular press as one of the most powerful barriers to expatriation. This study aims to ascertain: the willingness of Singaporeans to consider overseas assignments with specific reference to the cultural distance between the host and home countries; and the relative importance of different contributing factors (demographic attributes, individual personality traits, job and community tenure, spouse‐related attributes and company relocation policy) in determining Singaporeans’ willingness to accept expatriate assignments. Results from a survey of 200 working adults reveal that Singaporeans, in general, prefer to work in a culturally similar host country rather than an unfamiliar place. For both locations, the most influential antecedent of expatriation appears to be a company's relocation policy.